AS PLANNING GRADE:

WWW:
Excellent research into comparable sites and anlysis of conventions and meaning
Excellent consideration of target audience
Excellent Time management (need evidence though)

EBI:
You need to have some sketches of plans for the site images, pages, colours etc.
You need to upload a calendar to show your planning
Analyse your survey findings and link to audience profile
Add a slide show of your photos and upload your video
Upload your analysis of the photos, logos, found images etc

Mark as it is now: 14/10
Potential mark with EBIs addressed: 20/20

Target Audience Report

The website that I have created is targeted at boys and girls who are at the stage in their lives where they do not know much about drugs, smoking or alcohol and may be considering experimenting with either of the three.

 Therefore the age range I am targeting is teenagers and more specifically 16/17 years old. This is an important age as I can remember going through these ages myself and can remember peers around me constantly getting involved with the 3 topics (drugs, smoking, alcohol) without knowing how their body was being affected.

 I have not created my website to target specific educational backgrounds or social class backgrounds because everybody needs to know the effects of drinking, smoking and taking drugs and anybody could get into the three. For example, a boy who goes to a private school whose parents are considered in the ‘A’ category within the social status class has the exact same chance of knowing nothing and getting involved with drugs as does a boy who goes to a comprehensive school whose parents are in the ‘E’ category within the social status class.

Because I am targeting my website at a younger audience, younger people are put into psychographic categories. These categories consist of Trendies, Egoists, Puritans, Innovators, Rebels, Groupies, Drifters, Drop Outs, Traditionalists, Utopians, Cynics and Cowboys. I am going to target my website at Trendies, Rebels, Groupies and Drifters.

I am setting my target audience to Trendies because these are the youths who crave the admiration of their peers, this means that they may smoke, get drunk, or take drugs because they believe they will look cool in front of their friends. I am aiming my website at Rebels because they may get into drugs or smoking to cause a stir in society and am aiming my website at Groupies because these are the young people who just want acceptance and taking drugs may get them accepted into a peer group. Finally, I am aiming my website at Drifters because these are the youths who are confused about what they want who are likely to experiment.

This is my target audience as I believe that the groups of people described are the most likely people who may get into abusing alcohol, smoking or drugs and so will need to know the information.

Internet Survey